Linda Yacarino, a former head of NBC Universal’s advertising department, was hired by Musk and modernized the media company’s advertising division.
Elon Musk, the current CEO of Twitter, said in a tweet that Linda Yaccarino, the former head of NBCUniversal’s advertising division, will take over as the social media platform attempts to reverse a decline in ad income.
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk said on Friday. “@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.”
Yaccarino, who modernised the advertising industry at Comcast Corp’s entertainment and media division, will have a number of difficulties when she takes on a company that is heavily indebted.
After the firm lost over 80% of its workforce after Musk acquired Twitter in October, advertisers have abandoned the site out of concern that their advertising would be shown next to offensive content. Musk stated last year that Twitter’s ad income saw a significant fall.
Musk has fired tens of thousands of workers, hurried the release of a subscription service that allowed fraudsters to pose as well-known businesses, and punished users he didn’t agree with.